tag:blogger.com,1999:blog-5871042363490213614.post1892158330185543695..comments2011-08-05T00:53:45.224-07:00Comments on GGU AMA Marketing Club: Industry Trend - Cause MarketingGGU AMA Marketing Clubhttp://www.blogger.com/profile/07803794840512938561noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5871042363490213614.post-58640818175366796372010-11-12T12:44:07.629-08:002010-11-12T12:44:07.629-08:00I think you bring up a good point. In my opinion c...I think you bring up a good point. In my opinion cause marketing works as long as I feel that the company truly believes in the cause they support. If I perceive their efforts as being the contrary though, meaning that they only support a cause "because everyone does it, it is trendy, and I should" then it would not work for me. I guess the question would now be: how would you identify Katharina R.https://www.blogger.com/profile/03842131659427269500noreply@blogger.com