tag:blogger.com,1999:blog-58710423634902136142024-02-06T21:59:17.022-08:00GGU AMA Marketing ClubGGU AMA Marketing Clubhttp://www.blogger.com/profile/07803794840512938561noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-5871042363490213614.post-7643490065911014702012-10-08T17:36:00.000-07:002012-10-08T17:36:33.279-07:00Marketing Club Members,
Hereby we invite you to the Fall Marketing Club Mixer!
When: Thursday, October 11th from 5:30-6:30pm
Where: At the Plaza Level (GGU)
What you can expect:
Networking
Social Media
Leadership
Getting involved in future Marketing Events
Learn about being a member of SFAMA (San Francisco American Marketing Association)
GGU AMA Marketing Clubhttp://www.blogger.com/profile/07803794840512938561noreply@blogger.com0536 Mission St, San Francisco, CA 94105, USA37.7890635 -122.398642437.787495 -122.4011099 37.790631999999995 -122.3961749tag:blogger.com,1999:blog-5871042363490213614.post-29239108071041402892011-08-04T12:37:00.000-07:002011-08-04T12:40:37.901-07:00Event Recap: Data Analysis for Marketing Careers <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:0 0 0 0 0 0 0 0 0 0; mso-font-alt:"Times New Roman"; mso-font-charset:77; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:auto; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; GGU AMA PR Teamhttp://www.blogger.com/profile/03936951899891794710noreply@blogger.com1tag:blogger.com,1999:blog-5871042363490213614.post-84720261723743512792011-01-23T17:01:00.000-08:002011-01-26T17:03:14.088-08:00Event Recap: (Part 2) VALS Presentation "Getting the Right Message to the Right People"Defining consumers based on level of segmentation
(Broadest) Demographics, Psychological TraitsActivities, Interests, Opinions Evaluation of Product Benefits Product or Brand Preferences (Most Specific) Intent to PurchaseMarketers can make the most impact by connecting consumers' activities, interests, and opinions and evaluation of product benefit.
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Fai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-24063769404356523692011-01-22T16:24:00.000-08:002011-01-27T12:43:26.583-08:00Event Recap: (Part 1) VALS Presentation "Getting the Right Message to the Right People"
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When the Holiday Season approaches, retailers get their chance for a second birth: stores get crowded with holiday shoppers, USPS and Fedex deliveries triple in size, and monthly sales of clothes skyrocket. Nordstrom, Macys, Saks Fifth Avenue, and other big department stores bring thousands of new inventory items that will be sold during Black Friday only. Then the Holidays come to an end, Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-24042727373483131672010-12-01T17:05:00.000-08:002010-12-01T17:49:24.370-08:00Event Recap - "Recruiters' Guide to Getting A Job"We all can use a little help on getting a job, and what better way to do so than by getting tips from recruiters! In case you missed Office of Career Services' "Recruiters' Guide to Getting A Job" event last Monday, here's a summary of the event and some job-hunting tips!
RECRUITERS' PERSPECTIVE
For job-seekers, Recruiters spend between 10-30 seconds on each resume. That's it. They get hundredsFai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-8461737932013039182010-11-29T12:46:00.000-08:002010-12-08T15:42:11.454-08:00Recommended Book: Lead Generation for the Complex Sale
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Marketing graduates today claim that marketing is not sales. In fact, some alumnus admit that the reason they went to study marketing in college was because they didn’t want to work in sales. This Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-80303084107047782282010-11-27T13:30:00.000-08:002010-12-08T15:43:38.196-08:00Smart Email CommunicationEvery day when we open our inboxes, we encounter different types of emails: messages from friends, family, coworkers as well as promotional discounts and coupons from our favorite retailers or service providers.
Upcoming sales? New cross-selling suggestions? Reminders to visit a dentist or local bank? All of these messages end up piling up in your inbox with one purpose – to provide you with an Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-51102708159608300372010-11-19T16:14:00.000-08:002010-11-19T22:06:49.550-08:00New Marketing Tool: Yahoo! Clues"Welcome to Yahoo! CluesExplore how people are using Yahoo!"
... and apparently that's what Yahoo! Clues is all about.
In a nutshell, Yahoo! Clues (still in Beta) is a keyword research tool that allows the public to analyze "trends" of a particular search word. Based on historical search activities, Yahoo! Clues compiles a report that indicates the popularity of any given word in their search Fai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-19964687172596774482010-11-17T22:31:00.000-08:002010-11-17T23:19:34.176-08:00Fun Challenge: Defining Marketing BuzzwordsAh, buzzwords.
In spite of the painful ambiguity that each word carries, marketing buzzwords have infiltrated your academic and professional vocabulary. Worse, they may have also worked their way into your casual conversations.
Regardless of your status in this love-hate relationship, they are everywhere and Marketing Jive will attest to this fact. In fact, Marketing Jive painstakingly listed Fai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-29930779711429684062010-11-16T12:32:00.000-08:002010-11-18T09:48:05.357-08:00Event Recap - Social Media Marketing Career Panel (Part 1)
Another successful event has come and gone, and GGU AMA Marketing Club would like to thank all of you for attending! A big thank you also goes to our wonderful panelists: Michael Brito, Jenna Jantsch, Julia Joslyn, and Kathryn Ross. They were very informative and engaging!
For those of you who missed the panel, here's a detail recap of the event and some key takeaways:
Panelists' thoughts on Fai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-24319607147214783012010-11-15T11:10:00.000-08:002010-11-16T12:37:40.523-08:00Facebook's New Messaging Service - "It's Not Email"This morning experts were still speculating what Facebook's new feature would be and now the secret is unveiled!
Facebook's CEO Mark Zuckerberg presented Facebook's "Messages" this morning in San Francisco. Email will not be the main part of it, as many were expecting. According to Facebook's blog post this new messaging system allows users to choose how they would like to communicate with Katharina R.http://www.blogger.com/profile/03842131659427269500noreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-27366493697547953122010-11-15T08:55:00.000-08:002010-11-15T12:40:35.422-08:00@facebook.com - Could This Be The Future?The situation before the Facebook announcementI came across Pete Cashmore's (CEO of Mashable) latest weekly column on CNN, where he speculates whether the social networking giant Facebook is planning to upgrade its message product so that users would be able to send emails, too. Apparently Facebook invited for a special event this Monday to introduce a new feature. Why is Cashmore Katharina R.http://www.blogger.com/profile/03842131659427269500noreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-33826859190542555402010-11-12T15:28:00.000-08:002010-11-12T15:32:30.112-08:00Marketing Terms - Email MarketingIn case you plan to go to a email marketing seminar any time soon, here are some commonly used terms you may want to brush up on. In fact, sprinkle some of these throughout your sentences and you'll convince anyone that you are a seasoned marketing professional!
Word.
Graphic obtained from VerticalResponse
ROI (Return on Investment) - The measure of the profit you make and/or costs saved at Fai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-29359751961038815142010-11-12T11:48:00.000-08:002010-11-12T11:48:34.267-08:00Fun Challenge: Awesome Logos with Hidden MessagesTheroxor, a website dedicated to design, posted an awesome article on some famous logos that have hidden messages. Scroll through the pictures and see if you can spot the hidden messages. Answers and explanations for the hidden messages can be found on the original Theroxor posting here.
Big Ten Conference
Amazon.com
Eighty-20
FedEx
Continental
Toblerone
Baskin Robins
Sony Fai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-38272545814683364912010-11-12T11:17:00.000-08:002010-11-12T11:17:55.288-08:00100 Free Themes for WordPressFor those of you that are about to join the blogosphere, you should consider using WordPress as your platform (no offence, Blogger, you know we love you). If you are using WordPress and are in need of a good page theme, check out this awesome 100 free themes list that was published by Smashing Magazine. Scroll through the long list and you may find a theme that fits your personality, like this Fai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-22983648980002256642010-11-10T17:47:00.000-08:002010-11-10T17:53:55.647-08:00Recommended Book - Ferguson Career LauncherFerguson Career Launcher: Advertising & Public Relations by Stan Tymorek
Call No: HF 5828.4 T96 2010
Available at the GGU Main Library
Reason to Read: This 150-page book should be a sidekick to newbies entering advertising and Public Relations fields. From interviewing tips, to exclusive insights, to industry jargon, this book is full of awesome industry-specific knowledge that is definitelyFai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-49756580045940301322010-11-10T14:57:00.000-08:002010-11-10T16:37:26.684-08:00Tutorial - Creating Text on a Path in IllustratorThis article by ShutterStockImage.com gives basic instructions on how to create text on a path in Illustrator.. check it out!
Fai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com0tag:blogger.com,1999:blog-5871042363490213614.post-18921583301855436952010-11-10T13:14:00.000-08:002010-11-10T13:22:02.053-08:00Industry Trend - Cause MarketingAs I browsed through VerticalResponse's marketing blog, I stumbled across a blog post on cause marketing (original blog entry can be found here). The entry starts off describing an event where the writer was instantaneously motivated to purchase something from the store she was in just because the clerk told her that the store supported the (Red) campaign. Then she later goes on to promote cause Fai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com1tag:blogger.com,1999:blog-5871042363490213614.post-62629492015952544412010-11-09T22:09:00.000-08:002010-11-10T11:58:17.181-08:00Foursquare as a "Social Connections Manager"... Will People Buy It?Hot off the press! TechCrunch just reported that Foursquare has updated its website. You can find the original article on TechCrunch here.
The social application, once reliant on its predominantly mobile platform, has made major improvements to its website. As TechCrunch reporter MG Siegler puts it, Foursquare website now "has utility: as a social connections manager."
But wait a minute - isn'tFai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com1tag:blogger.com,1999:blog-5871042363490213614.post-85643799538581589752010-11-08T22:49:00.000-08:002010-11-10T11:58:40.200-08:00Top 5 No-No's When Writing Your Resume
I'm sure most of you have spent time researching resume writing tips and how to write a good resume. However, we often times forget that small resume blunders will overshadow even the best academic/professional accomplishments. With this in mind, I present to you the top 5 resume no-no's resume writers should avoid - at all costs!
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Blunder #5: Describing Job DutiesFai C.http://www.blogger.com/profile/00483806693518373754noreply@blogger.com0