Fun Challenge: Defining Marketing Buzzwords

Ah, buzzwords.

In spite of the painful ambiguity that each word carries, marketing buzzwords have infiltrated your academic and professional vocabulary. Worse, they may have also worked their way into your casual conversations.

Regardless of your status in this love-hate relationship, they are everywhere and Marketing Jive will attest to this fact. In fact, Marketing Jive painstakingly listed out the top 100 marketing buzzwords of 2010 and have been doing so since 2007. Just to test your familiarity with these buzzwords, let's see how many you can actually define.

Cartoon from ShearCreativity

Go ahead and read through this condensed 2010 list (full list can be found here, but don't become too tempted to look at lists from previous years). Use your fingers to keep track of how many words you actually know and use, and pray that you won't have to count with your toes too.

Just for kicks, the bolded words are some of my favorites. Defnitions will follow in a few days.

1. Value Justification
2. Real-Time
3. Attribution
4. Personalization
5. Value Proposition
6. Benchmarking
7. Social Media
   
8. Blended Search
9. Reassurance
10. Optimization
11. Incremental
12. Impact Analysis
    
13. Economic Assurance
    
14. ROI
15. Recession Proofing
16. Nexus One
    
17. Work in Progress
    
18. Relevance
19. Short Term Solution
    
20. Maturity Models
    
21. Transparency
22. Long-tail
23. Visibility
24. Content Optimization
25. Usability
26. Value Stream
27. Twitter
28. Best Practices
29. ROAS (Return on Advertising Spend)
    
30. iPhone App
    
31. Business Objectives
    
32. Online Budget
33. Value Add
34. Alignment
35. Loyalty
36. Online Budget
37. Universal Search
    
38. Consumer Appeal
39. Leveraging Relationships
40. Demand Creation
41. Incremental Improvement
42. Lifelong Value
43. Consumer Retention
44. Cutbacks
45. Low-hanging fruit
46. Bounce Rate
    
47. Accountability Management
48. Search Maturation
49. Simplification
50. Viral Marketing
51. Emotional Ecomomy
52. Greenlining
53. Brandstorming
54. Unbanked
55. Exit Strategy
56. Cost-conscious
57. Deferred Success
58. Paradigm Shifts
59. BuyerSphere
60. Reputation Management
61. Consumer Initiated Marketing
62. Hulu
63. Microblogging
64. Re-skilling
65. Dollarization
66. Semantic Mapping
67. Organic Search
68. Segmentation
69. The Obama Effect
70. Prime Placement
71. Trended Analysis
72. Digital Native
73. Success Metrics
74. Chimerica
75. Critical Timing
76. Redeploying Assets
77. Downsizing
    
78. Online Evangelism
79. Mobilization
80.  Share of Voice