Wednesday, November 10, 2010

Recommended Book - Ferguson Career Launcher

Ferguson Career Launcher: Advertising & Public Relations by Stan Tymorek
Call No: HF 5828.4 T96 2010
Available at the GGU Main Library

Reason to Read: This 150-page book should be a sidekick to newbies entering advertising and Public Relations fields. From interviewing tips, to exclusive insights, to industry jargon, this book is full of awesome industry-specific knowledge that is definitely on your need-to-know basis. And with pretentiously titled sub-sections like "Everyone Knows...", how can you not trust the author to be an expert in the field?

Favorite Chapters:
Ch. 4 - Tips for Success: Because, obviously, we can never get enough of those tips.
Ch. 5 - Talk Like A Pro: Do you know how marketing professionals convince clients they are experts in the field? By using ambiguous, industry-specific jargon when they talk, write, or even sleep. So if you want people to believe that you are a marketing professional, talk like one.


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